Scroll Stopper #2
Hey—it’s Yash.
1 content breakdown tip coming your way.
Post Insight: The “Here’s the truth” strategy
Showing your transformation through a vulnerable and truthful account of your successes, mistakes and challenges is powerful.
Here’s an example:
The author begins with a comprehensive social proof. Then he describes the truth about a topic he’s build an authority around.
As a way of engaging the readers, he asks a question around their experiences.
Here’s another example:
And the last one, promise:
What are the common features of these posts?
they don’t talk about a “how-to” strategy but rather describe the author’s “how-I-did-this” strategy
they talk about a transformation from one (incorrect) perspective to the one (correct) perspective
they inspire and tempt the readers towards sharing their opinions
Why is it special?
“Here’s the truth” is not only an excellent strategy but also a great hook. You can begin your posts with it and:
show a clear path towards a solution to a common problem or
clear a common misconception.
