Hey—it’s Yash.

It’s a beautiful Sunday—at 3 degrees celsius and a bright sun lowering the chill here in Canada. I hope you’re doing well.

1 content insight coming your way.

If you’re a regular lurker on X, you’ll have noticed that people here are an avid consumer of non-fiction books.

They love to read it, talk about it, and of course, show it off in a post.

Some also like bragging about how much they’re reading this year as a result of their New Year’s resolution and I think it’s stupid, but to each their own.

(You must read books to get smart, and not to attract people who want to appear smart. Get it? )

But let’s not get carried away here. On X, it’s not enough to read books and write a detailed thread talking about why you find it so awesome. People aren’t really hungry for that knowledge—unless your entire brand is based on something like that.

People aren’t looking for massive threads on core ideas on popular books. If you’re like me, you might already have that popular book in your digital library or a to-read list or you may even have read it.

If you want to attract a tribe of people who want to subscribe to read your writing, get smart about certain topics and even get educated on things they don’t know anything about, jargon heavy threads are a No.

So what is the alternative then?

It’s what I’m going to call—opinionated takes that draw a line—that make a difference.

I think you’ll begin to understand where I’m going with this.

First, here are the consequences of doing this:

Opinions are a great way to show that you’re not a robot summarizing a book.

Opinions attract a tribe that thinks the way you do and is ready to accept you and your ideas as their own.

Opinions also attract a tribe of people who’ll disagree with you—loudly or otherwise—and end up making a lot of noise in the comments or in the quote posts.

But ask yourself—does this make me look good or bad?

The answer is, it doesn’t matter.

If you’re not a delusional monkey—which I’m sure you’re not because you’re reading this newsletter—you’re not writing something completely unhinged and hoping for the best.

You’re just giving your take on things.

If people want to complain about it, good. They’re simply making your post more popular and giving your account more exposure.

It’s a win-win.

So the lesson in summary:

That’s it. Nothing fancy, nothing too strenuous. Simple and sweet.

Have a good one. See you next time!