Hey—it’s Yash. Hope you’re having a kickass Tuesday. I know I am as the sun is surprisingly generous today. After ~8 months of cold, you gotta love it.

1 content insight coming your way.

I’m seeing this new trend on X where people are telling each other that, ‘Self-promotion is a good thing, and nobody will do it for you’.

And they’re right. Your brand’s marketing is absolutely in your own hands.

Well, until you don’t ruin it.

You see, inspired by one of the biggest creators on the platform, Justin Welsh, who said some encouraging words for people who are afraid to put themselves out there(once upon time, I was one of them!), some people have taken self-promotion to the extreme.

You will recognize this vicious cycle that if as a creator you are perhaps, an introvert and does not like talking about themselves and their skills and achievements too much.

In a way, you prefer not to toot your own horn.

But inspired by a post from a big creator you admire, you start posting about your goals and your learnings. You become proactive in marketing your achievements in way that attracts more clients to you.

You’ll think this is definitely an improvement for your brand and slowly, your brand starts to get noticed.

As a result, when you see people flock to you to hear what you have to say, you promote yourself even more, and you begin to sell on the timeline.

Now, this positive dopamine from people recognizing your brand, other creators giving you shoutouts and people rooting for you so openly, you get bolder.

Now, you sell in your posts, your threads, your newsletter, your profile, your website, and so on. You sell everywhere. You sell all the time.

Do you see the difference in the earlier you vs. the new you?

You’re now selling yourself so much that you’ve forgotten to write about anything other than sales letters expertly camouflaged as ‘value’ tweets promoting your products and services.

Now don’t get me wrong, almost every small and big creator is selling on the timeline, some more subtly than others.

But what is that line in the sand where you stop, take a step back and reflect?

What is that point when you start looking like a desperate creator?

You know what they call desperate creators in impolite company? Broke creators.

Yes. You got that right.

But recalling that this newsletter is not looking to indulge in impoliteness, we’ll leave the implications of that phrase at exactly that.

You can imagine what people feel when all you do is sell, sell, and sell.

They grow tired.

That’s right.

I recommend 3 things:

So there you go, that’s how you do self-promotion effectively.

Got any questions?

Hit reply and ask me. I reply to every email.

See you next time. Ciao!

Yash